KEUNE
Care Velvet Smooth Anti-Frizz Shampoo
Start controlling frizz from the moment you wash with Keune Care Velvet Smooth Anti-Frizz Shampoo, a professional smoothing shampoo designed to gently cleanse frizzy, rough and unruly hair while softening the cuticle and helping defend against humidity.
Frizz isn't only a styling problem. When the hair's protective surface is rough or compromised, changes in environmental moisture can cause strands to swell and become fluffy, unruly and more difficult to control. Velvet Smooth begins the smoothing process during cleansing, helping create a sleeker, softer and more manageable foundation before conditioning and styling.
The updated formula features Biomimetic Lipids, plant-based keratin and Tulip Extract as part of Keune's next-generation Velvet Smooth range. Biomimetic Lipids help reinforce the hair's natural protective barrier, restoring moisture balance and supporting a smoother cuticle, while Tulip Extract provides hydrating and smoothing support.
Unlike cleansing that leaves frizz-prone hair feeling stripped, Velvet Smooth Anti-Frizz Shampoo is designed to remove impurities while maintaining essential moisture. Its lightweight hydrating approach helps smooth and soften without unnecessarily weighing the hair down.
The new 2026 formula has been specifically updated for increased frizz and humidity protection with 48-hour routine results, making it an ideal cleansing foundation for hair that becomes fluffy or difficult to control in humid conditions.
The result? Clean, silky and softer-feeling hair that's easier to manage and ready for the next step in your anti-frizz routine.
Who It’s For:
• Frizzy hair
• Rough-textured hair
• Unruly or difficult-to-manage hair
• Hair that becomes fluffy in humidity
• Hair prone to flyaways
• Hair lacking smoothness
• Hair needing greater softness and manageability
• Hair that feels rough after cleansing
• Clients wanting to start frizz control from the shampoo stage
• Anyone building a professional anti-frizz and humidity-protection routine
Keune specifically recommends Velvet Smooth for frizzy, rough or unruly hair in need of smoothing.
Key Benefits
• Gently cleanses frizz-prone hair
• Removes impurities without stripping essential moisture
• Helps fight frizz and humidity
• Helps smooth and soften the cuticle
• Creates a foundation for sleeker, more polished hair
• Helps improve manageability
• Supports softer, more touchable hair
• Lightweight and hydrating
• Helps control frizz without unnecessarily weighing hair down
• Features Biomimetic Lipids
• Updated with plant-based keratin
• Features Tulip Extract
• Gluten-free
Velvet Smooth Technology
Biomimetic Lipids
Biomimetic Lipids are designed to mimic elements of the hair's own protective lipid layer.
They help reinforce the hair's natural barrier, restore moisture balance and strengthen the cuticle. By helping replace lost lipids and creating a smoother hair surface, this technology supports a sleeker, more frizz-resistant finish and helps reduce future frizz and flyaways.
Plant-Based Keratin
The new Velvet Smooth Anti-Frizz Shampoo has been reformulated with plant-based keratin as part of Keune's updated anti-frizz technology.
Keune specifically identifies the new formula as providing increased frizz and humidity protection with 48-hour routine results.
Tulip Extract
Tulip Extract is Keune's featured botanical for the Velvet Smooth range.
Keune describes Tulip Extract as rich in natural antioxidants and moisture-binding compounds. It helps hydrate, smooth the cuticle and defend against humidity, supporting softer, silkier and more manageable hair.
Why Start Frizz Control with Shampoo?
If your hair is prone to frizz, your routine shouldn't begin only when you pick up the hairdryer.
A shampoo that leaves hair overly stripped can make rough, unruly hair more difficult to manage.
Velvet Smooth Anti-Frizz Shampoo is specifically designed to cleanse while maintaining essential moisture and smoothing the cuticle, giving your conditioner and styling products a better foundation to work from.
For the best anti-frizz performance, use it as part of the complete Velvet Smooth routine rather than expecting one product to manage every cause of frizz.
How to Use
Apply to damp hair.
Massage gently through the scalp and hair to create a lather.
Rinse thoroughly.
Repeat if necessary.
Follow with Velvet Smooth Anti-Frizz Conditioner for regular conditioning or Velvet Smooth Anti-Frizz Mask when more intensive smoothing and hydration are needed.
The Velvet Smooth Routine
Step 1 – Cleanse
Use Velvet Smooth Anti-Frizz Shampoo to gently cleanse while beginning the smoothing and softening process.
Step 2 – Condition
Follow with Velvet Smooth Anti-Frizz Conditioner for everyday hydration, detangling and smoothness.
For more intensive care, use Velvet Smooth Anti-Frizz Mask. This is the conditioning product used in Keune's instrumental testing for the range's strongest quantified smoothing and frizz claims.
Step 3 – Aftercare
Use Velvet Smooth 2-Phase Spray when lightweight leave-in conditioning and detangling are needed.
For the complete tested anti-frizz routine, finish with Velvet Smooth Silkening Polish.
Velvet Smooth Results
For the specific tested Velvet Smooth routines, Keune reports:
Up to 70% less frizz*
48-hour anti-frizz effect*
48-hour humidity protection*
64% smoother hair**
73% hair repair***
Importantly, these are routine results and should not be presented as results from Anti-Frizz Shampoo used alone.
The up to 70% frizz reduction, 48-hour anti-frizz effect and 48-hour humidity protection were tested after one application of:
Anti-Frizz Shampoo + Anti-Frizz Mask + Silkening Polish
The 64% smoother hair result was tested after:
Anti-Frizz Shampoo + Anti-Frizz Mask
The 73% repair result was based on five routine treatments with:
Anti-Frizz Shampoo + Anti-Frizz Mask.
Pro Tip from About Face
If your hair looks smooth when you leave the salon but starts becoming fluffy as soon as the Sydney humidity arrives, don't rely entirely on the final product you apply before styling.
Start your anti-frizz routine in the shower.
Velvet Smooth Shampoo cleanses without unnecessarily stripping the moisture frizz-prone hair needs, while your conditioner or mask continues smoothing the cuticle.
For hair that's particularly rough or difficult to control, pair the shampoo with the Anti-Frizz Mask and Silkening Polish – that's the specific combination Keune tested for up to 70% less frizz and 48-hour humidity protection.
Care & Storage
Keep the bottle securely closed when not in use.
Store in a cool, dry place away from direct sunlight and excessive heat.
Avoid allowing water to remain around the bottle opening between uses.
Ingredients
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Coco-Glucoside, PEG-200 Hydrogenated Glyceryl Palmate, Glyceryl Oleate, Glyceryl Laurate, Glycol Distearate, Parfum (Fragrance), PEG-40 Hydrogenated Castor Oil, Sodium Chloride, Sodium Benzoate, Panthenol, Polyquaternium-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, PEG-7 Glyceryl Cocoate, Silicone Quaternium-22, Citric Acid, Dipropylene Glycol, Glycerin, Hydrolyzed Vegetable Protein, Propylene Glycol, Polyglyceryl-3 Caprate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Palmitamidopropyltrimonium Chloride, Spathodea Campanulata Flower Extract, Potassium Sorbate, Sorbic Acid, Alpha-Isomethyl Ionone, Citrus Aurantium Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes.
Ingredient formulations may change. Always refer to the current product packaging for the most up-to-date INCI.
Keune Care Velvet Smooth Anti-Frizz Shampoo 300ml is a professional smoothing shampoo for frizzy, rough, unruly and humidity-prone hair. The updated formula features Biomimetic Lipids, plant-based keratin and Tulip Extract and is designed to gently remove impurities while maintaining essential moisture, smoothing and softening the hair cuticle and supporting protection against frizz and humidity. Ideal for hair that becomes fluffy, rough or difficult to control in humid Sydney weather. Use as the cleansing step in the Keune Velvet Smooth anti-frizz routine for sleek, silky and more manageable hair. Shop Keune Velvet Smooth Anti-Frizz Shampoo online from About Face Camden NSW, servicing Camden, Narellan, Oran Park, Gregory Hills, Harrington Park, Macarthur and South West Sydney.
