KEUNE SO PURE

Are you ready to fall head-over-heels with a hair care line that’s as fabulous as you are and as kind to the planet as you’d like to be? Say hello to Keune's So Pure range, now making its debut at About Face — where stunning meets sustainable.

Why You'll Love So Pure: Imagine slathering your strands in the crème de la crème of organic ingredients. We're talking lush argan oil that kisses your hair with moisture, calming lavender that soothes your senses, and a zing of mint that wakes up every follicle on your head. So Pure isn’t just a treat; it’s a transformation for your hair, crafted with Mother Nature’s best.

Certified Awesome: Oh, and did we mention? The So Pure range is proudly B Corp certified. This means that not only does Keune excel in creating the best quality hair products, but they also meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. Choosing So Pure means you’re supporting a business that is as committed to doing good in the world as it is to making your hair look amazing.

Doing Good Looks Good on You: And guess what? Every time you pick up two refills from our So Pure range, Keune plants a tree. That's right — your quest for the perfect beach waves or sleek, shiny locks is now part of a bigger picture. With each purchase, you’re helping to reforest the Earth and boost biodiversity. It’s beauty with a bonus: you look great, and you do good!

So, why not try the So Pure range at About Face and make your beauty routine a powerful force for good? Your hair, and the planet, will thank you.